Hoodies are Goodies

This campaign was a response to all the recent media attention to youths and the 'hood rat' culture that all young people are out there to hurt, steal and vadalise. I used eggs to create my stop frame animation to play on the idea of 'good eggs' which is a phrase I associate with my granny and her generation. This was an attempt to reduce the generation gap and along with the posters create awareness to counteract the media hype against the younger generation.